Emma Athroll
Naturalia
Inspired by ‘Wild Concrete’, this Autumn Winter ‘25 capsule print collection, juxtaposes nature and a contemporary urban environment to create a rich textural narrative. The outcomes visually capture the journey experienced by Xiao Wei, a young woman who relocates to Hong Kong from Sham Shui Po, an area described by Romain Jaquet-Lagreze, where nature has intertwined with Tong Lau style buildings.
A sustainable printing process has evolved from an exploration of dyes using a sublimation printing process. Ghost prints, waste product of first presses, contain scars of textured substrates and reduced levels of dye that when reprinted create subtle tones and unexpected hues. The collection contains bold colour contrasted with subtle variations on a range of woven substrates that represent urban environments that struggle to weather the passage of time. Contrasted with soft tailoring, textured repeats in subtle ghostly tones create a fresh printed aesthetic for young creative professionals.