Lydia Pryke
united: “we are gen z”
United: “WE ARE GEN Z” is an outerwear collection inspired by the attitudes of the younger generation and the need for change. It will be aimed at the young people of today’s society who have so much to say and want to be heard. This collection will feature a range of outerwear pieces with a different approach to design. Through investigating vintage workwear and capturing the attitudes of protests, this collection takes inspiration from this and combines luxury fashion details with edgy sportswear to create a new collection of outerwear that is an expression of the new age of generation Z. This collection is designed for
Autumn/Winter 2020; its key purpose is to protect and serve as different functions to reduce excess baggage whilst carrying an air of sophistication. It features large, statement, armour-like silhouettes with military inspired details and contrast linings to create impact whilst being functional to hold belongings in an uncertain world.