Sarah Leatherland
MANNUKK
MANNUKK is an AW21 collection focusing on the life of an Inuit man. The concept aims to combine the seriousness of masculinity, with a camp and humorous twist, providing an element of femininity most men have a fear of showing. A twist on his everyday life will be shown through camp outfits, decorative details and a bright colour palette, juxtaposed with the ‘hyper-masculinity’ advertised in “MAN” culture; this will be shown through research into bodybuilding ideals and cultural dress.
Mannukk is inspired by the words of Susan Sontag in Notes On “Camp”; “To be natural is such a very difficult pose to keep up”. The collection is a perception reflecting, yet warping the language, life and history of the Inuit and aspects of alternative cultures, shown through research into Charles Freger’s Wilder Mann, galvanized by their original civilisation with a persistent element of “campness”.
The collection will depict a riot of textiles and colour, alongside technical based garments; combining a range of textures and details for the ultimate kaleidoscopic and humorous collection.